7 things to do if your property doesn’t sell

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Your house has been dwindling on the market for months, even years, yet nobody wants to bite. What’s going wrong – and more importantly – how can you turn it around?If your property has been on the market for a long time and you’re just not able to move it, here’s seven things you can do to get out of the rut and get that sold sticker.

1.     Refresh your advertising

2.     Most buyers are looking at properties well in advance of purchase. Some research for years. If your listing and promotional details remain unchanged for months on end, your potential buyers will notice – and not notice you as a result.

3.     Shake up your advertising if it’s not working for you as it is.

4.     Photos are one of the most important ways buyers connect with and spark interest in your house. Rotate them around and hero a different shot for people to come across first.

5.     If you had a picture of the inside, try a shot of the facade from the street. Refresh them several times and test the impact on different people, including some you know and trust to give you an honest opinion.

6.     Consider taking new shots if you others aren’t doing the job. If you had an evening shot, try a day time shot. Get help from professionals who know how to accentuate the positive.

7.     Update your property description and try new ways to sell your place to the uninitiated. Work with your agent and be creative in content and approach.

8.     Think carefully about your target market (if you don’t have one, that’s your first problem to solve…)

9.     Try another of our realestate.com.au advertising options. Ask your agent to upgrade you to a featured or premiere listing, or send out a digital brochure.

10.  Premiere properties receive 15 times more views and 8 times more enquiries than a standard ad. You’ll be throwing hard earned money away if you keep paying for an advertising plan that isn’t delivering.

11.  Vary your tactics and when you see results, press your advantage.

2. Change your price

You’ll pay the price if you end up stubbornly attached to one.

The three most important factors in selling a property are location, presentation, and price.

Price points are psychological triggers. One to five thousands dollars in the right direction can spark interest and make a buyer feel a purchase is possible.

In a stagnant or depressed market, price is incredibly sensitive, and can stop an interested buyer from clicking on your listing or lodging that enquiry.

If you’ve had your property listed for some time, the market will have shifted around it. Your price might have started in the ballpark, but now it’s not tenable. Reassess based on comparable properties in todays market terms and re-advertise at a price buyers can confidently respond to.

Put yourself in the shoes of your buyers and be honest about a reasonable cost. Work with your agent and lower that price as much as you need to.

To find out what all of the 7 things are, contact us at Justin@calibrerealestate.com.au to have the article sent to you.

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