A Strategic Path to a Premium Result in Ashgrove

In a more measured market, where buyers are taking a considered and increasingly selective approach, the way a property is positioned and brought to market can play an important role in the final outcome.

There is no single formula for selling a property. Depending on the home, the seller’s circumstances and current buyer demand, the right approach may involve an off-market campaign, a full-market launch or a carefully considered combination of both.
For the sale of 26 Piddington Street, Ashgrove, a tailored campaign gave our sellers the flexibility to explore different pathways to market while keeping the focus firmly on achieving the right result.

The Property

26 Piddington Street, Ashgrove

5 Bed | 3 Bath | 2 Car | 607m²

Positioned in the tightly held St Johns Wood pocket of Ashgrove, this Hamptons-style family home offered an appealing combination of space, functionality and lifestyle.

Built in 2019 and set on 607m², the home featured five bedrooms, three bathrooms, multiple living areas, a dedicated study, swimming pool and a thoughtfully designed layout suited to growing and multi-generational families.

Its location, presentation and family-friendly design positioned the property within a premium segment of the Ashgrove market, making the campaign strategy an important part of the sales process.

Rather than applying a one-size-fits-all campaign, the property was initially introduced through a targeted off-
market phase.

This gave the sellers an opportunity to explore buyer interest privately while retaining the flexibility to broaden the campaign when appropriate.

When the time was right, the property transitioned to the open market, expanding its exposure and introducing the home to a wider pool of prospective buyers.

Rather than treating off market and on market as two separate approaches, both formed part of one considered campaign. The strategy evolved in response to the property, buyer demand and the sellers’ objectives throughout the sales process.
Across the complete campaign, 62 enquiries were generated, ultimately leading to a successful sale.

The Results

Sold for $3,675,000

Total Enquiries: 62

The result highlights the value of having more than one pathway to market.

For some properties, an off-market campaign may provide the right opportunity. For others, broad public exposure may be the strongest approach. In some cases, as with 26 Piddington Street, a combination of strategies can provide sellers with greater flexibility throughout the campaign.

At Calibre, our approach is not simply about choosing between off market and on market. It is about understanding the property, current buyer conditions and the seller’s goals, then shaping the campaign accordingly.