Case Study – Selling Luxury Property in Brisbane

Alice Hagen

103 Alexandra Street, Bardon – Sold $3M Plus

‘Whitehaven’ in Bardon is the epitome of modern family living with five bedrooms, three bathrooms, state-of-the-art kitchen, four separate entertaining areas, magnesium swimming pool, and seamless indoor/outdoor flow with a level backyard.

Calibre was able to assemble the best team & strategy to achieve an outstanding result.

Sales Strategy  – Auction

It was decided that an Auction was the best sales strategy as the property was unique, being newly completed and meticulously renovated to a high standard on a large double block, there wasn’t much to compare it to. With demand for this type of property, the auction strategy seemed the most fitting to allow interested parties the most transparent sales method to purchase the home.

Auctioneers Name: – Mark Frater

Schedule of Finishes and Property Styling – The Styled House

It was important to show the property in the best way and give purpose to each space through furnishing the home.

Property styling helps a potential buyer to visualise how they would use the space. Often you find buyers spending more time in a property that has been staged as it allows them to ‘connect’ with the property.

Professional styling is an important element in a marketing campaign. The more buyers your property appeals to, the better the outcome.  Most properties are viewed online, so visual appeal in photography is extremely important. Property styling achieves this, making your property stand out from others. Being visually appealing and standing out when viewed online, will encourage more people through the door and helps potential buyers to see how they could imagine living in the property.

Once the potential buyers enter the property they get a greater connection to each room as it is styled to enable them to visualise what they can do with the different spaces.  They instantly feel at home and in turn more eager to purchase the property.

Price Guide for Staging and Styling a home of this size sits between $6,000 to $7,000. Smaller staging packages start from $1,000.  

Multi-Channel Marketing Plan

When marketing a luxury property like this it is important to maximise the reach to local and interstate buyers across all channels with premium content. This included

Premium Photos

Custom Video – Long-form

Custom Video Social Version

Portal Listing – realesate.com.au

Calibre Website

Social Media

Calibres Digital Secret Weapon

Opens – Onsite & Remote

Being a luxury property with high interest it was important to provide a OFI plan that could accommodate all interested parties. This included bi-weekly opens but allowed for custom appointments both onsite & remote.

Communication

Vendor reports were provided following each open and a weekly progress reports.  It is very important that the progress of the sale is well communicated on the vendor is comfortable with the sale campaign progress.

Results  – Marketing

The use of a multi-channel channel marketing plan was a key to getting the volume of interest & and a remote interstate bidder for the property.  As you can see from the results below the views and reach of the socials were a great addition to Realestate.com.au and very competitive.

Realestate.com.au  = $2598

Pages Views 14,027

Social Media Ad Campaign through Properti.ai = $2185

Facebook  Video – 159K Views

Facebook Reach Campaign 315K impressions

Over 1490 clicks

Youtube – 941 Views

Results – Opens

Days on market: 23

Group inspected the property: 127

Auction: Sold under the hammer

Back to Posts