Sell Smart, Sell Discreetly

In Brisbane’s fast-moving property market, many of the most desirable homes are sold before they ever appear online. At Calibre Real Estate, we specialise in Off-Market sales — connecting qualified, motivated buyers with exclusive properties, all while ensuring privacy, discretion, and exceptional outcomes.

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Why Choose Off/Pre-Market?

Off-Market property transactions are more common than most give credit for.

However, a large number of home owners don’t understand the process fully, or why it could be a good fit for the potential sale of one of their largest financial assets.

When a property is available for sale Off-Market, buyers cannot see a listing available online, and generally agents work to find buyers, or refer buyers from other sources (similar properties in the area) to generate traction during the sale process.

This kind of strategy may be suitable for owners who don’t like the thought of having to open the property for weeks on end for the duration of an On-Market Campaign. It may also fit vendors in unique circumstances who can’t take their property to market immediately for one reason or another.

Pre-Market sales are fairly self explanatory, essentially this kind of Campaign is utlised to help build momentum into the beginning of the On-Market Campaign. Agents usually share the address/useful information with a handful of ‘hot buyers’ who may have been looking in the area. During this time inspections are common play and it can be a good opportunity to gauge feedback prior to committing to an On-Market Campaign.

For example, during a Pre-Market inspection buyers may mention that the property looks tired and that they would factor that into an offer if they were to put one forward. This feedback could be utlised by the home owner, and they might choose to have the property painted before proceeding with an On-Market Campaign.

The Off/Pre-Market Process

3D Virtual Tour

3D Virtual Tours are essential to running an effective Off/Pre-Market Campaign. They take the need for buyers who may not be mentally prepared to purchase, or buyers who have specific requirements for properties away from requesting inspections just to waste the time of the agent, themselves, and of course the property owner.

Generally, a 3D Virtual Tour would cost an owner around $700.00 (Inc. GST) to have conducted, however, at Calibre we believe in the technology so heavily that we invested in the hardware required inhouse and can therefore provide it to all of our clients completely complimentary.

Here are a few examples of our 3D Virtual Tours:

40 Gresham Street, Ashgrove ($3,050,000)

103 Alexandra Street, Bardon ($3,050,000)

39 Walker Street, Coorparoo ($2,980,000)

11 Napier Street, St Lucia ($2,750,000)

55 Domitia Avenue, Seven Hills ($2,610,000)

24 Sorrel Street, Paddington ($2,200,000)

3/42 Baileys Road, Ashgrove ($2,100,000)

15 Acton Street, Ashgrove ($1,945,000)

83 Lewin Street, Bardon ($1,833,000)

34 Sunrise Street, Ashgrove ($1,652,000)

738 Waterworks Road, The Gap ($1,530,000)

904 South Pine Road, Everton Park ($1,130,000)

37 Leiper Street, Stafford ($1,000,000)

5/42 Miskin Street, Toowong ($975,000)

35/53 Dunmore Terrace, Auchenflower ($875,000)

5/93 Sherwood Road, Toowong ($808,888)

3/1 Dorset Street, Ashgrove ($712,250)

1401/55 Railway Terrace, Milton ($600,000)

1503/48 Jephson Street, Toowong ($580,000)

In Area Buyer Phone Calls/SMS

While other agents primarily focus on only servicing their vendors, at Calibre we believe in creating an enjoyable, easy, and effective sale/purchase process for all involved – including prospective buyers.

We work to stay in close communication with buyers who make enquiries and come through our open homes, to ensure we have a wholehearted understanding of their circumstance, that way if a suitable property becomes available (On or Off Market), we can give them an opportunity to purchase.

Having been in operation for over 15 years, Calibre has a multitude of valuable connections with prospective buyers, and works carefully to keep their requirements up-to-date ensuring only relevant buyers are contacted when a property becomes available.

For an Off/Pre-Market Campaign we send an SMS out to buyers we have in our Database whose requirements may suit, depending on location this may go out to as many as 1000 phone numbers.

This initial SMS is designed to filter a good number of buyers out of the process, and includes generic information about the property such as, Specifications (Beds/Baths/Cars/Land Size), Suburb, and rough price indication.

Usually around 10%-15% of buyers come back and ask for more information. At this stage we would provide the exact address and 3D Virtual Tour.

Using this strategy we find around 5-10 serious buyers come back and express interest in an inspection of the property.

At that point we would liaise with you/any other residents of the property to arrange a suitable time to have a private inspection. Generally, we push to arrange a time that most buyers can attend, that way we don’t have to hold several inspections over a short period of time to facillitate their viewings.

After the inspections buyers provide feedback and potentially submit offers.

Ongoing Buyer Introduction

In proceeding with an Off/Pre-Market Campaign with Calibre, not only will you have access to our rich database of hot buyers looking for properties similar to yours, you also have access to prospective buyers that we engage with in the weeks/months following the launch of the Campaign.

For instance, a buyer may come through a property that we have listed to the market and find that it doesn’t suit their needs explicitly – we would then take this opportunity to inform them of the availability of your property, providing the address, 3D Virtual Tour, and any relevant information that may assist them in deciding whether to come through or not.

If they were to have interest we would be in contact with any residents of the property to arrange an inspection time.

Social Media Campaign

As part of your Off/Pre-Market campaign, we run tailored social marketing across Instagram and Facebook to drive targeted exposure and generate genuine interest. These campaigns are designed to discreetly place your property in front of a qualified and engaged audience, without the noise of a traditional On-Market listing.

We manage the entire process on your behalf and cover the cost of the campaign as part of our service. Depending on the property type, price point and campaign duration (typically 2–4 weeks), we will invest between $1,000 and $2,000 into paid social advertising. This budget is used to reach high-intent buyers and investors through highly targeted ads, combining strategic visuals and compelling copy to maximise engagement.

Importantly, our targeting extends beyond the local area. We specifically market to active buyer groups in key interstate hubs — including Sydney, Melbourne, and Canberra — to capture interest from those looking to relocate, invest, or secure lifestyle opportunities in our region. This interstate reach is made even more effective through the inclusion of our 3D Virtual Tour, which allows buyers to explore the property remotely and confidently engage without needing to inspect in person.

Our aim is simple: to deliver strong visibility, create urgency, and connect with the right buyers — without going fully On-Market.

Typical Results:

Our Off/Pre-Market social campaigns typically generate 25 to 50 highly qualified, genuine enquiries. These are not passive leads — they are engaged buyers and investors we speak with individually and work closely alongside to determine fit, qualify intent, and, where appropriate, coordinate private inspections.

The Sale Process

One of the appeals of selling a property Off/Pre-Market is flexibility.

At Calibre we strive to always act in the best interest of our client, meaning when you speak we listen.

If offers are presented, and the timing is poor, or the market isn’t quite where you may have hoped, we are experienced at having these conversations with prospective buyers, and will work with them, and you to see if we can make it work.

However, in the event that we are approaching the tail-end of the campaign it looks like the property may not be transacted, you can rest assured that you will not be cohersed into committing to anything you do not feel comfortable with or that does not have your best interest at heart.

All we ask is that you stay open in your communication with us for the duration so we can fully understand your circumstance every step of the way.

Fundamentally, we work to solve problems, achieve excellent results, and help people.

Part of the beauty of Calibre’s Off/Pre-Market Strategy is that there is no record online of your property having been listed in any form as we do not reveal the exact address on our website or through any other digital channels (even social media). This means that if you do decide to go On-Market with your property, the listing will not have the caviet hanging over it that it has been listed online For Sale previously (even if only Off-Market).

Sale Methods

Selling your property Off-Market is a private and flexible method of sale. If effectively managed, and with the right strategies, Off-Market sales can yield excellent results for property owners and can be a very low effort method of sale.

Used to generate interest and gauge feedback in lead up to an On-Market Campaign, Pre-Market Campaigns are a fantastic way to wade into the property selling process, compared to diving straight in. Through use of strategies outlined above, this form of Campaign can help to create intrigue for the first Open Home for the property, assisting in creating competition when it does come time to go to market. It can also be a good way to understand any objections prospective buyers may have before going to market.

Our recomended Method of Sale:

Pre-Market

Thinking about selling, but not quite ready to go public?

Start with a no-obligation property appraisal and find out if Off/Pre-Market is right for you.

Why Brisbane Property Owners Choose Calibre？

15+ years in Brisbane’s Inner West & North

Strong buyer database & repeat referral network

In-house marketing & 3D tour team

Strategy-first approach focused on your goals

We don’t push you into anything. We listen, collaborate, and act in your best interest — every step of the way.

Proven Results, Real Feedback From Locals

I cannot speak highly enough of the Justin Hagen Team. They showed a really good understanding of the market, and how to get a quick sale at the best price. Calibre agents had fantastic and innovative strategies to generate interest in my property, this really helped to get consistently high numbers of viewings until I received that desired-for offer! They then put in over 100% to ensure the sale went through successfully, this included advising on my move to my new property - truly fantastic service! My property looked stunning and I could see that my house sold before others that were listed at the same time, this, I am sure, was down to the presentation and marketing provided by Justin and his team. I highly recommend Calibre!

Keaton’s service was faultless from the first phone call to the last. He kept us well informed and made the whole process seamless and stress-free. We would thoroughly recommend Keaton and his agency. Extremely knowledgeable and professional, Keaton was of great assistance throughout every step of our real estate journey. Highly recommend!

The Justin Hagen Team sold my home in Moggill. I cannot thank them enough for their hard-work and dedication. They were always extremely professional, punctual and honest. After listing with another agent for over 6 months with no result, I now realise that if I had chosen Calibre Real Estate in the first instance, I could have saved myself a lot of time, effort and money.

Keaton was a pleasure to work with. He promptly addressed all our questions and made the home-buying process straightforward, even though it was a bit challenging since we were buying remotely. His personable nature and sense of humour added a nice touch to the experience. I would highly recommend him to anyone seeking a reliable and attentive real estate agent.

A great team to work with! The property had previously been on the market for 90 days with another agent. We took the Justin Hagen team's advice undertook some minor repairs, which significantly added to buyer attraction and the obvious result. They also suggested that we have the power on to show the house in its best light - particularly with evening viewing. I cannot fathom why we were not advised this previously!

Keaton was outstanding as our agent for the sale of our house in Ashgrove. From our first meeting, we were incredibly impressed with his preparation and knowledge of the local market. Throughout the sale, he remained communicative, thorough, and helped us make informed decisions when needed. Keaton and the entire Calibre team made the selling process smooth and achieved a fantastic outcome for us. We wouldn't recommend anyone else.

Besides being highly accomplished and professional real estate agents, the Justin Hagen Team are also the nicest and sincerest people you could hope to meet. They helped us with both purchase our new property and selling of our existing property. The entire process was handled with the utmost care and attention to detail and we are happy to recommend him to anyone looking to buy or sell property.

Meet the Team Behind Your Off-Market Success

With over 16 years of industry experience on average, our seasoned property management team brings unparalleled expertise to every aspect of your investment.

We've navigated countless market cycles, handled diverse property types, and mastered the intricacies of tenant relations, ensuring your property is in the most capable hands.

Our wealth of experience translates into proactive management, foresight in avoiding potential issues, and the ability to maximise your property's potential.

With a combined depth of experience and a shared commitment to delivering premium results, Justin Hagen and Keaton Luck are the trusted team guiding you through a seamless off/pre-market campaign.

Justin Hagen, Co-Founder and Director of Calibre Real Estate, brings over 16 years of residential property expertise and a reputation for integrity, strategy, and consistent results. Having grown up in Everton Hills and living locally, Justin offers a deep understanding of the Brisbane market. He provides honest advice on everything from sales strategy and property presentation to renovations and development opportunities — all while ensuring a seamless and rewarding experience for his clients.

Keaton Luck, Sales Director at Calibre, is known for his approachable nature, attention to detail, and commitment to delivering outstanding outcomes. With strong ties to Brisbane’s Inner West and a network of well-matched buyers, Keaton combines excellent communication with tech-savvy efficiency to keep sellers informed and supported at every step. His proactive and caring approach makes him a trusted guide in what’s often one of the biggest financial decisions a person can make.

Together, Justin and Keaton lead with experience, empathy, and a shared passion for helping sellers achieve premium results — without the pressure of going straight to market.

Awards

Calibre Real Estate is an award-winning boutique agency in Brisbane,
renowned for delivering exceptional customer service and outstanding results throughout the property journey.