What do you enjoy most about your role as Head of Marketing?
One of the things I really value about working at Calibre is the culture of innovation. There’s room to explore new ideas, try different approaches, learn quickly from what works — or what doesn’t — and keep improving from there. Over the past 20 years in marketing, I’ve seen the industry transform significantly, and I’ve always enjoyed staying at the forefront of that change — learning, testing new approaches and finding better ways to achieve results. Marketing is evolving particularly quickly with AI, and I enjoy exploring new tools and applying them across paid media, social media, search optimisation, lead generation and our internal processes. It’s especially rewarding when we can create a unique solution to a challenge where there isn’t an obvious off-the-shelf answer.
What’s one thing most people don’t know about you?
I’ve lived and worked in three different countries, speak three languages and have quite a broad international background. I also completed postgraduate studies at the University of Queensland and wrote a short book, 20 Years of Marketing Expertise in Under 20 Minutes, sharing some of the lessons and insights I’ve gained throughout my career. It’s available through major book-selling platforms, including Amazon and Apple Books. I’ve always enjoyed learning, and that really hasn’t stopped — particularly now, when marketing, technology and AI are evolving so quickly.
What’s the best part about working at Calibre Real Estate?
The people are a huge part of it. I’m fortunate to work with some very talented team members who genuinely enjoy collaborating, exchanging ideas and learning new things. That makes it much easier to experiment, improve and turn good ideas into something useful for the whole business. There are also great opportunities to learn and develop beyond our day-to-day work. I was recently invited back for the second time to moderate panel discussions at the Intrigue marketing conference in Brisbane, which brings together leading marketers from across South East Queensland. It’s a great opportunity to represent Calibre, connect with other marketing leaders, exchange ideas and bring fresh thinking back into the business.
Where do you see yourself and Calibre Real Estate in five years?
I see Calibre continuing to grow while becoming even smarter and more efficient in how we operate and communicate with our clients. I’m currently working on an ambitious project that combines custom-built solutions, automation and AI to help take the effectiveness of our agency to another level. I’d love to see that culture of innovation continue to play an important role in Calibre’s growth over the next five years, while finding new ways to make our team more effective and create even better experiences for our clients.
What motivates you to keep pushing for growth and success?
Curiosity is a big part of it, but I also genuinely see Calibre’s success as part of my own success. I believe in treating your area of responsibility as if you were the CEO of it — taking ownership, looking for opportunities and constantly thinking about how things could be done better. I’ve also learned that there simply isn’t enough time in life to do everything yourself, so knowing what to prioritise, what to delegate and where your own time and energy can make the greatest impact is incredibly important. I see every campaign we run as an investment beyond the immediate result. We learn what works, what doesn’t and why, and that knowledge stays with us — making both the business and the people behind it more experienced, capable and valuable over time. In that sense, the time, energy and ideas you invest in your work are also an investment in your own skills, experience and future. Seeing all of that translate into meaningful results for Calibre is what keeps me motivated to keep learning, improving and finding new ways to make an impact.
