Property Marketing For Maximising Results

Alice Hagen

If you want to maximise the sale of your Brisbane home, then look no further than Calibre Real Estate

At Calibre Real Estate, we understand that how your home is marketed has a huge impact on its final sale price.

We know that simply displaying a ‘for sale’ sign on the lawn and running an ad for an open house in the local paper is not enough.

That is why we apply a methodology with the aim of providing a property with maximum exposure.

After all, the goal when marketing your home is to gain as much interest in the market as possible.

We aim to run a promotional blitz as soon as your home hits the market and we offer a number of comprehensive marketing packages, which we tailor to meet your individual needs.

Here we look at the most tried and tested strategies available, plus newer marketing techniques that can unleash a great deal of power and help to propel your listing beyond the competition.

Professional Photos

Having professional photos taken of your home is a non-negotiable. Why?

As people mostly search for properties online nowadays, it is critical to use high quality images to present your property in the best way.

If a buyer is not intrigued by the images they see online, chances are they will move on.

The first impression really is essential.

What sets professional photos apart? 

  • Only the best shots

    A professional real estate photographer is responsible for capturing only the best shots of your home. They will dictate how to manipulate the space, where to create horizontal and vertical lines and how to direct the focus. From selecting the most picture worthy areas, to capturing shots at the right time of day, the photographer will curate a story for the potential buyer to explore.

  • Post-production

    During the post-production phase, the best photos will be chosen before being tastefully enhanced. The potential homebuyer will not be given raw photographs but instead they will be presented with powerful images that put your property in the best light. 

With professional photos capturing your property in all its glory, it will be noticed.

This increases inspections, in turn increasing offers.

Another benefit of real estate photography is that it is not a liability expense. This means that it can only serve to be beneficial for your home sale when done right and almost always proves a solid return on investment.

At Calibre Real Estate, our photography is presented to the highest standard and with exceptional attention to detail.

Online Portals

A huge force that drives property advert views are real estate listing sites.

The two market leaders are realestate.com.au and domain.com.au and as a start, your property should be listed here.

With over 90% of property interest being generated online, using these platforms along with other online channels in the market is an absolute no-brainer.

If your property is not listed in the most popular places, it reduces viewing results significantly.

Here at Calibre Real Estate, we utilise every worthwhile resource with the aim of getting your property seen by as many people as possible. This includes our social media channels too.

Video Marketing

Video marketing is a massive resource that can generate huge interest in your home.

What is it all about?

The power of moving imagery can offer a potential buyer a unique feel of a home, one which still picture alone isn’t quite able to convey.

Whilst video isn’t essential in order to sell a home, it proves effective in capturing a larger audience which then leads to more offers. How?

  • Video can effectively be used through email marketing and social media
  • Interest that is generated via video leads to more clicks on your property advert
  • These clicks turn into more people at your open house
  • More inspections mean more offers
  • The more offers on the table, the better price your realtor can secure!

At Calibre Real Estate, we believe in the power of video marketing and we are well equipped to utilise this valuable tool in the most effective way to achieve the best results for you.

Inspection Ready

Once you have generated interest and inspections are arranged, the important part is making sure your home is ready for viewing. 

On inspection day, you want to present your home to the same high standard as depicted in the professional photos.

As a rule of thumb, vacant properties are less engaging for potential buyers than styled properties. In saying that, a badly styled property is more off-putting than a vacant one.

Here are some essentials:

  • Make it orderly
  • Keep family pictures to a minimal
  • Tidy outside

We deal with each property on a case by case basis and can advise you on the best way to style your home.

Check out our blog How To Sell Your Home For More Profitfor more top tips.

Let Us Help

When it comes to selling your property in North West Brisbane, you really don’t need to look any further.

Here at Calibre Real Estate we have well-developed marketing tools that prove to increase results. 

If you want more views, more inspections and more offers, we are the right agent for you.

Our expert knowledge of the areas we cover, paired with our commitment to our clients means that we are the only agency you need on board when selling your property.

Contact us on 07 3367 3411.

Remember to get social and check out our videos too.

> Facebook – Calibre Real Estate

> Instagram @calibrerealestate

> YouTube – Calibre Real Estate

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