Street Record Secured in The Gap Through Smart Marketing and Styling

This beautiful home in The Gap had previously been on the market with another agent but hadn’t sold. When Justin Hagen and Dan McGrath from Calibre Real Estate met with the owner, it became clear that a new strategy was required. Justin and Dan proposed a campaign built around three key pillars: professional styling, strategic local marketing, and a strong digital presence. As part of this, they brought in our styling partners at The Styled House to re-stage the property and give it a more cohesive, family-focused presentation. The Styled House duo, Alice and Debbie, approached the home through the eyes of a family buyer — thinking carefully about how the layout could support everyday living, connection, and comfort. The Styled House reimagined the interiors to speak directly to the target buyer:

• A dedicated meals and living area was introduced in the kitchen space to foster a sense of family connection.
• Living areas were styled to feel warm, practical, and easy to live in — helping buyers picture themselves at home.
• Each room was thoughtfully laid out to offer emotional appeal and a logical, family-friendly flow.

“When a property is well marketed, we can tell the reaction of buyers through the vibe of the open home,” said Dan, our local expert in The Gap. “Buyers are more engaged and ask more questions, and this usually leads to a great result for our vendors.” With the home now properly presented and well positioned, the response was immediate. 14 buyer groups attended the first weekend of open homes, and a strong offer came in straight away. The campaign generated 130,905 impressions across social media in just 14 days, and the listing drew 2,472 views on realestate.com.au — clear indicators of strong buyer interest. Within 18 days, the property attracted multiple offers and sold for $1,715,000 — setting a new street record. This sale shows how the right presentation and a local, well-executed strategy can make all the difference in achieving an exceptional result.    

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Get your free property appraisal today with Calibre Real Estate. Our experienced agents are here to provide you with a comprehensive and accurate assessment, helping you make informed decisions in the Brisbane real estate market. This service is beneficial whether you’re considering a sale, rent, or just want to understand your property’s current market value. For more information and to stay updated on the latest real estate trends in Ashgrove, visit our website or contact our team of experts at Calibre Real Estate. Whether you’re buying, selling, renting, or simply exploring your options, we’re here to support you every step of the way. Get your free instant property appraisal now