Naturally, you want to keep the costs down when trying to sell your property, but real estate marketing costs and advertising fees are a necessary investment if you want maximum exposure and the best sale price. There is a sliding scale, but you will need to spend a certain amount in these areas if you want to see results.
Justin Hagen, licensed estate agent at Calibre Real Estate, shares his professional opinion on how much you can expect to pay for quality real estate advertising and marketing.
Below, you can find some typical costs for the different types of marketing output. Talk to a Calibre Real Estate agent to find out more about the discounts we can offer, as well as some complimentary services.
Professional photography is one of the best ways of attracting buyers to your home. The price you pay for this service will depend on how many photographers you require, as well as the particular package you choose. Some photographers offer twilight or dusk shots to show your home in a particularly appealing light, the addition of virtual furniture, or drone footage to show off the plot as a whole.
Floor plans complement still photography by helping buyers to understand the proportions and aspect of each room, and how they connect together. A floor plan may be included as part of the photography package, or it could involve a small extra cost.
Video is a powerful asset as it has been shown to engage buyers on a deeper level than still photography. Moving images bring the rooms to life and helps buyers to imagine themselves in the property.
3D virtual tours have proven to be invaluable in property marketing. They allow buyers to tour your home remotely and in their own time, giving you a much wider reach. An instant virtual tour is both highly efficient and effective in engaging prospective buyers with your property. To experience one of our recent Matterports for yourself, click HERE.
Copywriting is about more than just listing the details of your property. Compelling copy can inspire buyers and get them excited about your property from the word go, so this can be a valuable asset in your marketing campaign. Some agencies will have in-house copywriters to write your listing, and produce copy for brochures and other marketing materials. Others will outsource to a copywriter and charge you an additional fee.
Online sales portals are very often the first stop for people who are looking to buy. Sites such as domain.com.au and realestate.com.au compile huge numbers of property listings in a searchable format, making it quick and easy for buyers to find property matches in their area.
The cost to advertise on realestate.com.au, or a similar online portal, can vary dramatically as they offer various different packages. Your agent will be able to advise about the most relevant portals to use for your target market, and which package is right for you.
Targeted social media campaigns allow you to directly reach out to a wider audience of active buyers, and to motivate people who might be interested but who haven’t yet taken the first step. Your agent will have experience of social media marketing so will be able to manage a strategic campaign for your property.
Signage options vary from the standard agency “For Sale” signboard to a sign that specifically showcases your property, with photos and tailored copywriting. It is important to check whether there are any local council restrictions on signage before putting one up outside your home, but they are an effective way to catch the eye of passers-by.
It is a good idea to have printed brochures on hand at every open house, so that prospective buyers can take one away with them. A professionally designed brochure, printed on high quality paper or card, will cost more than an in-house brochure supplied by your agency. Your agent will be able to advise about how many copies to print so that you don’t over-order and over-pay.
Dropping printed cards through letterboxes in your local area is a simple and effective way of getting the word out about your property. The price will vary depending on the size, quantity and quality of the letterbox cards.
A good number of prospective buyers still prefer to check property listings in print, so this is another avenue to consider. The cost of print advertisements will depend on the newspaper or publication, the size and location of the advert, and whether it includes images.
Additional marketing tools include things like SMS marketing, office window cards, open homes, and more…
Your Calibre Real Estate agent will work with you to develop a strategic marketing campaign that combines various channels and media, while tailoring it to your goals and budget.
Calibre Real Estate’s marketing campaigns find the balance between maximum exposure and engagement, and affordable property marketing costs that suit your budget. As we explore the various marketing options with you and offer expert and tailored advice, you can rest assured that we have done the very best to achieve the sale price you deserve.
Download print ready pdf guides that are full of expert guidance and at-a-glance checklists to help you through the process of selling.
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