Do you know who is most likely to buy your property? Identifying target buyer demographics is imperative. By understanding exactly what ticks their boxes, you can ensure your property appeals and caters exactly for their needs. This is key to the success of the sale of your place, if you want to achieve top dollar that is. And, who doesn’t want to achieve top dollar?!
The 7 Property Buyer Demographics :
1. The First Home Buyer
Top 3 Property Attributes for A First Home Buyer
1. Backyard space for a pet
2. Enough space that I could rent a room or 2 to friends (maybe a 3 bed place)
3. In an area that is set for growth
2. The Younger Family (with kids aged under 10 years)
Top 3 Property Attributes for a Young Family
1. A great backyard & outdoor space where the kids can run and play.
2. A lovely, relaxing leafy outlook to enjoy a peaceful Saturday afternoon drink.
3. Room to grow. Our kids won’t be 2 & 4 forever. We’d prefer somewhere our family could grow with the house.
3. The Older Family (with kids aged 10+ years)
Top 3 Property Attributes for an Older Family (kids aged 10+ years)
1. Location. Within walking distance to most amenities and in a good high school catchment area.
2. A Low-Maintenance New Build Townhouse in a gated community.
3. Value for money with great use of space both internally & externally.
4. The Professional Couples
Top 3 Property Attributes for a Young, Professional Couple
1. Significant Capital Growth Potential
2. Affordability.
3. Location
5. The Astute Investors
Top 3 Property Attributes for The Astute Investor
1. Great Return On Investment
2. Good Capital Growth
3. Potential to Value Add
6.Gen X & Baby Boomer Single Income Earners
Top 3 Property Attributes for Gen X & Baby Boomer Single Income Earners
1. Low Maintenance
2. Affordability
3. Convenient Location.
7. Empty Nesters & Retirees
Top 3 Property Attributes for Empty Nesters
1. Private and quiet location.
2. Low maintenance on one level preferably.
3. Have space for family to visit.
For other articles that will assist your property investment see :
- 8 Value Adding Improvements to Secure Better Rent Return
- Why Is My Water Bill So High? And How To Fix It.
- 5 Things You Need To Know About Claiming Tax Depreciation on Your Property
- How To Ensure Rental Return Makes Your Investment More Fruitful
- 3 Clever Ways That’ll Save You Money On Big Ticket Household Items
Learn more about how Calibre Real Estate’s Property Management team can help you achieve maximum return your on investment